WMA Hub

About WMA Hub

Meet your expert: Waseem Alhallak

Senior BI Consultant

Waseem Alhallak

Waseem is a Business Intelligence engineer with 14+ years of experience in aviation, telecom and banking. He turns complex data into clear, actionable analytics for commercial, marketing and operations teams, working mainly in Power BI alongside MicroStrategy, Tableau, SQL and Python. He has trained around 100 professionals through corporate sessions, workshops and community talks, and cares most about data quality and dashboards that actually get used.

Waseem Alhallak on LinkedIn

Business Intelligence built by someone who does it for a living.

WMA Hub is a Business Intelligence consultancy and digital products studio. We help individuals and organizations turn raw data into decisions people trust, with dashboards, advice and training that come from real production work, not theory.

Why WMA Hub exists  

After 14+ years of building dashboards inside large organizations, Waseem kept seeing the same pattern: reports that impressed in the demo, then went unused by Monday. The cause was rarely the tool. It was unclear KPIs, fragile data models, and dashboards built before anyone agreed what decision they should support.

WMA Hub packages what actually works into templates, training and consulting that any team can use: decision-first design, clean models and documented measures.

Experience at a glance

  • 14+ years in Business Intelligence and analytics
  • 100+ dashboards delivered
  • Around 100 professionals trained through corporate sessions, workshops and community talks
  • 3 industries: aviation, telecom and banking

What we do

  • Dashboard templates: production-grade Power BI dashboards you can deploy in hours. Each one comes with documented measures and a sample dataset, so you can explore every page before connecting your own data.
  • Consultancy: expert guidance on BI strategy, data modeling, DAX, SQL, Snowflake and analytics architecture.
  • Private training: instructor-led sessions for individuals, teams and corporates, built around your own data wherever possible.
  • Recorded courses: practical, self-paced Power BI learning you can start any time.

How we work

  1. Start from the decision. We agree the questions and KPIs first, then choose the technology.
  2. Build for real use. Clean models, documented measures, and performance considered from day one.
  3. Hand over properly. You get documentation and guidance, so your team can run it confidently on its own.

Everything we build is designed to be used on Monday morning, not just admired in a demo.

Tools we work with

  • Templates and training: Power BI, DAX, Power Query
  • Consulting: Power BI, Tableau, MicroStrategy, SQL, Snowflake, Python, data warehousing and data modeling

Get in touch

Have a question about a template, a course or a project? We reply within one business day.